Select a company from the Fortune 500, FTSE 100, or any big company where you can find large amount of information available online. Once you have chosen the company you need to answer the following questions:
1. Critically evaluate the customer management process at the company and analyse the impact of the utilized customer management strategies on the marketing mix.
2. Reflect on factors that put the implementation of the marketing strategy at ease and those that would hinder the implementation process.
3. As we mentioned earlier, collaboration and forming alliances would facilitate the implementation of the marketing strategy. Discuss prospects of collaboration and propose partner(s) to the company that you have chosen. You need to support your argument with strong evidence.
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