Assessment 3 Information
Subject Code: MBA652
Subject Name: Strategy and Leadership in Tourism and Hospitality
Assessment Title Critical Analysis
Assessment Type: Length: Individual Report
2000 words (+/- 10% allowable range)
Weighting: 40%
Total Marks: Submission: 100
Online via Turnitin
Due Date: Week 13
Your task
Individually, you are required to write a 2000 word individual report, in which you must critically examine the prescribed scenario (case).
Assessment Description
The purpose of this individual assignment is to foster students’ ability to discuss and reflect on the main aspects of leadership, risk management and strategic decision making. In creating the report, you will need to demonstrate your analytical skills along with your ability to critically examine the relevant primary and/or secondary sources of information.
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Get Help Now!Assessment Instructions
This assessment is a culmination piece, in which you will be given an opportunity to combine the information you have accumulated in the lectures from weeks 1-12. More importantly, you will need to show case an understanding of the concepts of risk and crisis management, innovative strategies and leadership.
The Task: Based on the scenario below, you are required to write a 2000-word report. In this report, you must demonstrate an understanding and application of various tourism and hospitality strategies, concepts and present strategic recommendations. You will be required to incorporate recent peer-reviewed literature in order to justify your proposed recommendations.
Scenario: In the last few months you have witnessed the tragic fire that destroyed much of the Notre Dame Cathedral in Paris, and you have seen the level of upset by tourists and the community about the loss. Imagine that you have just been employed by the Parisian Tourism commission to review the tourism situation and also the response times of the relevant authorities to the fire.
You have now been asked to prepare a report in which you must critically analyse the risk and crisis factors, leadership, strategic decisions undertaken by the authorities and the Cathedral for dealing with such situations. Based on your analysis, you are required to provide at least three strategic crisis and risk recommendations and incorporate innovative strategies for getting the tourists to return to Paris and to present these findings to the board of directors, along with reasons for recommending further improvements, all of which must be based on scholarly sources.
You are required to use at least 12 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as a reference list at the end of your report.
Assignment Submission
This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.
Number of days Penalty
1* – 9 days 5% per day for each calendar day late deducted from the total marks available
10 – 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty
For more information, please read the full policy via https://www.kbs.edu.au/wp- content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Video Assessments
Submissions that exceed the time limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Information
MBA652 Assessment 3 Marking Rubric – Individual Report 40%
Marking Criteria NN (Fail) 0 – 49% P (Pass) 50 – 64% CR (Credit) 65 – 74% DN (Distinction) 75 – 84% HD (High Distinction) 85 -100%
An executive summary
/10 marks You wrote a summary that is unclear and/or vague. It does not cover the significant findings of your report. You wrote a clear executive summary that covers some of the significant findings of your report. You wrote a clear executive summary that covers most of the significant findings of your report. You wrote a clear executive summary that covers all of the significant findings of your report. You wrote a concise executive summary that covers all of the significant findings of your report.
Critical Analysis
_/30 marks Your analysis lacks depth, and your interpretation is not relevant to leadership, risk management and strategic decision making You briefly analyse some of the issues, and your interpretation is not always relevant to leadership, risk management and strategic decision making You sufficiently analyse most of the issues, and your interpretation is well structured and relevant to leadership, risk management and strategic decision making You thoroughly analyse and interpret the issues articulately to leadership, risk management and strategic decision making You critically analyse and interpret the issues articulately and convincingly to leadership, risk management and strategic decision making
Theory Knowledge and Application
/20 marks You identify and apply minimal or none of the relevant tourism and hospitality theories and concepts from weeks 1 to 12. Your analysis identifies and applies some of relevant tourism and hospitality theories and concepts from
weeks 1 to 12 You identify and apply most of the relevant tourism and hospitality theories and concepts from weeks 1 to 12 You clearly identify and apply all of the relevant tourism and hospitality theories and concepts from weeks 1 to 12. You concisely identify and apply all of the relevant tourism and hospitality theories and concepts from weeks 1 to 12
Use of sources/supportive evidence
/10 marks Your research lacks focus because of an unsuitable choice of sources. You demonstrate somewhat focused research, although a better selection and range of sources would improve the quality of your analysis. You demonstrate mostly focused research, although the use of a wider range of sources would enhance the quality of your analysis. You demonstrate focused research, complemented by a wide range of sources. You demonstrate extensive and focused research, complemented by a wide range of sources.
Grammar/Spelling
/10 marks Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your analysis. Even though grammar and spelling are an issue, they do not detract very much
from the readability of your analysis. Mostly correct grammar and spelling are very good but with occasional errors. Errors in grammar and spelling are rare. Correct grammar and spelling throughout the analysis with no obvious errors.
Report Format
/10 marks The format chosen for your analysis lacks thought and consideration for the intended audience. The format chosen for your analysis is appropriate, but major improvements would enhance its presentation. The format chosen for your analysis is appropriate, but some improvements would enhance its presentation. Your analysis is professionally presented and has been submitted in the appropriate format. Your analysis is professionally presented and exceeds expectations in what is suitable for a high-grade commercial
environment.
In-text Citations and Referencing
/10 marks
Total marks
/100 In-text referencing and/or reference list is mostly incorrect or non-existent. In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with major errors. In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with minor errors throughout and the occasional major error. In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with only the occasional minor error. In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with no errors.
Feedback and grades will be released via Turnitin.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
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