Organize a list illustrating how old economy business and marketing practices are changing. The list must include at least five (5) old practices and their modern-day replacement. Give four (4) examples of how a new practice has been used in businesses. Relate whenever possible to your own first-hand knowledge and experiences.
Reference text Kotler, P., and K. Keller. A Framework for Marketing Management. 5th ed., Upper Saddle River, NJ:
Prentice-Hall, 2012.
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